Our Keller Williams Allen office has access to an excellent proprietary software based on the MLS.  It filters out incorrect information from listing agents that can negatively affect the reports most agents run, and also allows us to dig deeper to look for subtle trends.  Here are Sean Elliott's personal notes.   

Collin County Housing Market Update – May 2026

If you've been wondering whether the Collin County housing market is heating up, cooling down, or simply shifting, the latest numbers tell an interesting story.  The market remains active, but it continues to reward sellers who price correctly from the beginning and buyers who are willing to negotiate.

Inventory Continues to Rise

One of the biggest stories in Collin County is the continued increase in available homes for sale. Active listings increased to 5,870 homes in May, up 1.5% from a year ago and up more than 8% from April. At the same time, months of inventory rose to 3.7 months.  While this is still not a true buyer's market, it gives buyers more choices than they had during the intense seller's market years of 2020-2022. Sellers now face more competition and can no longer assume their home will sell immediately, regardless of price.

Buyers Are Still Buying

Despite higher mortgage rates and increased inventory, buyer demand remains surprisingly resilient.  Pending sales increased 11.5% compared to May of last year, showing that buyers are still actively entering the market. Collin County had 2,213 homes under contract during May, demonstrating that properly priced homes continue to attract strong interest. This is an important distinction: demand has not disappeared. Buyers are simply becoming more selective.

Home Prices Remain Stable

The median sales price in Collin County was $480,000 in May. While that's down slightly from May 2025, it's up nearly 4% from April. Overall, home values have remained remarkably stable despite the increase in inventory and elevated interest rates.  For homeowners worried about a drop in the market, the data simply doesn't support that concern at this time. Prices have flattened compared to the rapid appreciation of prior years, but values remain historically strong.

Homes Are Selling Faster Than Last Month

The median days on market dropped from 55 days in April to 44 days in May.  This seasonal improvement is typical for spring and early summer, when buyer activity tends to increase. However, homes are still taking longer to sell than they did during the pandemic-era market when many listings sold within days.  The takeaway is simple: presentation, pricing, and marketing matter more today than they have in several years.

Nearly Half of Sellers Are Reducing Prices

One of the most revealing statistics in the report is that 47.7% of closed sales had at least one price reduction before selling.  That's actually an improvement from last year, but it still means nearly one out of every two successful sellers had to adjust their price.  The difference between pricing correctly and pricing too aggressively is dramatic:

• Homes that sold without price reductions averaged 98.5% of their original list price.
• Homes that required price reductions averaged only 90.6% of their original list price.
• Correctly priced homes sold much faster than overpriced homes.

In today's market, chasing the market down with multiple price reductions is often far more expensive than pricing correctly from day one.

Seller Concessions Are Becoming More Common

• Another trend worth watching is the continued use of seller concessions.
• Approximately 61% of closed sales involved seller-paid concessions, with a median concession amount of $8,295.
• Many buyers are requesting assistance with closing costs, rate buydowns, or other incentives. Rather than focusing solely on sales price, successful sellers are often negotiating the overall transaction structure.

What This Means for Sellers

If you're considering selling in Collin County:

• Demand is still healthy.
• Inventory is increasing.
• Buyers have more options.
• Strategic pricing is critical.
• Professional marketing matters more than ever.

The homes generating the strongest results are the ones that are priced correctly, presented well, and marketed aggressively from the start.

What This Means for Buyers

If you're looking to purchase a home:

• You have more choices than you did a year ago.
• Negotiating opportunities are improving.
• Seller concessions are common.
• Multiple-offer situations still occur on well-priced homes.

While buyers have gained some leverage, desirable homes in desirable neighborhoods continue to attract strong interest.

Bottom Line

The Collin County market is neither a strong seller's market nor a strong buyer's market. Instead, we're seeing a more balanced environment emerge.  Buyers have more options and negotiating power than they've had in recent years, while sellers who price correctly are still achieving excellent results.  In other words, the market is becoming more normal—and that's healthy for everyone involved.