Gold Class Cinema picks Village of Fairview

 

The first Village Roadshow Gold Class Cinema in the Dallas-Fort Worth area will be built at The Village of Fairview, according to the project’s developer, the MGHerring Group..

Village Roadshow Gold Class Cinemas, LLC is a joint venture between Village Roadshow Limited, the largest cinema operator in Australia, and California-based Act III Entertainment Group. Village Roadshow Limited currently operates Gold Class Cinemas in Australia, Singapore and Greece, and is considering select locations in the U.S. market in addition to the D-FW area.

“Gold Class Cinema will offer residents of Collin County and the D-FW area a unique, ‘first-class’ theater venue with personalized service in an elegant setting - something that is not currently available in this market,” said Jim Kenny, vice president of leasing for the MGHerring Group. “The addition of Gold Class Cinema complements the retail portion of The Village at Fairview by providing our customers the highest quality cinema experience in the area.”

The Village at Fairview, which broke ground in March, will feature a 38,000-square-foot, eight-screen Gold Class Cinema located above the retail portion of the development.

The theater will feature an intimate setting with plush recliners, designed exclusively for Gold Class Cinemas and arranged to allow for maximum aisle space, according to a news release. Each individual seat will be equipped with a call button for personal wait service, and patrons will be able to choose from a gourmet menu and premium wine selection.

Additional amenities include valet parking, concierge service and a lounge area where patrons can relax with a cocktail before viewing their film. The theater also will feature wall-to-wall screens and state-of-the-art, digital sound and projection technology, which will further enhance the movie-goers’ experience. “The creation of ‘entertainment destinations’ - rather than just cinemas - is central to our strategy of increasing theater attendance through first-class service and amenities,” said Tim Reed, senior vice president of development, Village Roadshow Gold Class Cinemas. “Measured expansion of Gold Class Cinemas in the United States is focused on specific markets with key demographics and projects with superior design, retail and lifestyle compatibility. We believe that The Village at Fairview fits perfectly into our strategic plan.”

Plans for The Village at Fairview include a 1 million-square-foot retail component anchored by Dillard’s, Macy’s and JCPenney, with The Container Store and Barnes & Noble also confirmed as major tenants. Other plans include 500,000 square feet of specialty shops and restaurants; a 200,000-square-foot class-A office building; more than 1,000 multi-family residential units; and the 280-room Embassy Suites Hotel Fairview with an adjoining 80,000-square-foot conference center. The site for The Village at Fairview is located on 200 acres at the northeast corner of Stacy Road and U.S. 75 in Collin County.

The Village at Fairview will be one component of a 400-acre, mixed-use development located in both Fairview and Allen, Texas. The Village at Fairview and The Village at Allen will be separated by Stacy Road but designed and developed as one project. Once completed, the mixed-use development will include more than 2 million square feet of retail and 1 million square feet of office, residential and hotel space.